From Preference Share to Market Share - Some Experimental Results - This paper shows the results of a new product placement test and conjoint exercise and how the optimistic results they generated were challenged through examination of the exercise design. Several hypotheses were developed and tested through a series of experiments designed to pressure-test the questions which actually generate ...
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|Authors:||Brice, Roger ; Ayland, Catherine|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 3, p. 89-98
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