From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim and Jaideep Srivastava
| Year of publication: |
2020
|
|---|---|
| Authors: | Araujo, Theo ; Copulsky, Jonathan R. ; Hayes, Jameson L. ; Kim, Su Jung ; Srivastava, Jaideep |
| Subject: | Computational advertising | Werbung | Advertising | Werbeplanung | Advertising planning | Verbraucher | Consumers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1795756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313117