From Social Media to E-Commerce : mitigating the Impact of negative online reviews through influencer inoculation messages
Yang Feng, Yang Feng, Quan Xie and Huan Chen
| Year of publication: |
2025
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| Authors: | Feng, Yang ; Xie, Quan ; Chen, Huan |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 2, p. 211-238
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| Subject: | influencer marketing | prophylactic inoculation | therapeutic inoculation | attitude slippage | negative online reviews | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2025.2458299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339325