From social to sale : the effects of firm-generated content in social media on customer behavior
Ashish Kumar, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, & P.K. Kannan
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika ; Janakiraman, Ramkumar ; Kannan, P. K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 1, p. 7-25
|
| Subject: | social media analytics | firm-generated content | digital marketing | customer relationship management | propensity score matching/difference-in-differences | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507438