From stopping to shopping : a field experiment on free return and free shipping retargeting policies in online retail operations
Xueming Luo, Le Wang, Qingsheng Wu, Takeshi Moriguchi
| Year of publication: |
2025
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|---|---|
| Authors: | Luo, Xueming ; Wang, Le ; Wu, Qingsheng ; Moriguchi, Takeshi |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 27.2025, 4, p. 1224-1241
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| Subject: | field experiment | free shipping and returns | retail operations | retargeting | Einzelhandel | Retail trade | Online-Handel | Online retailing | Feldforschung | Field research | Schifffahrt | Shipping |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2024.0779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015433262