From theory to practice : practical implications as a translational bridge between research relevance and impact
Justina Setkute, Sally Dibb
| Year of publication: |
2025
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|---|---|
| Authors: | Setkute, Justina ; Dibb, Sally |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 131-149
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| Subject: | B2B digital marketing | Managerial implications | Practical implications | Relevance | Research impact | Societal value | Theory-practice divide |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.12.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331969