From TQM to perceived value : an industrial outlook case study
Year of publication: |
2023
|
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Authors: | Sleilati, Esther Bassil |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 12.2023, 1/2, p. 99-118
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Subject: | total quality management | TQM | perceived value | customer trust | packaging industry | Lebanon | case study | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Libanon | Kundenwert | Customer value |
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