From utilities to mental models: A critical survey on decision rules and cognition in consumer choice
| Year of publication: |
1999
|
|---|---|
| Authors: | Devetag, Maria Giovanna |
| Institutions: | Dipartimento di Economia e Management, Università degli Studi di Trento |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | Number 9902 |
| Source: |
Persistent link: https://www.econbiz.de/10005628785