From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
Ying Feng, Jie Meng, Jun-Hwa Cheah
| Year of publication: |
2025
|
|---|---|
| Authors: | Feng, Ying ; Meng, Jie ; Cheah, Jun-Hwa |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 3, p. 842-865
|
| Subject: | agent | anthropomorphism | avatar | emotional support | para-social relationships | social perceptions | technical support | Social Web | Social web | Emotion | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373261