Front of house design and marketing effects : town and city streetscapes and meaning in exterior retail brand experience
Year of publication: |
2016
|
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Authors: | McIntyre, Charles |
Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 101-133
|
Subject: | Einzelhandelsstandort | Retail location | Standortmarketing | Place marketing | Ladengestaltung | Store design | Event-Marketing | Event marketing |
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