FRONTIERS - Decisions and Desire - The closer scientists look into our brains, the clearer it becomes how much we're like animals. We have dog brains, basically, with human cortexes stuck on top. And these ancient dog brains confer with these modern cortexes to influence their choices -- For better and for worse -- Without us even knowing it.
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Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 42-51