Frontiers: determining the validity of large language models for automated perceptual analysis
Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Peiyao ; Castelo, Noah ; Katona, Zsolt ; Sárváry, Miklós |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 2, p. 254-266
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| Subject: | artificial Intelligence | large language model | market research | natural language processing | perceptual maps | Künstliche Intelligenz | Artificial intelligence | Marktforschung | Market research | Sprache | Language |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529204