Frontiers: does carrying news increase engagement with non-news content on social media platforms?
Yu Song, Puneet Manchanda
| Alternative title: | Does carrying news increase engagement with non-news content on social media platforms? |
|---|---|
| Year of publication: |
2025
|
| Authors: | Song, Yu ; Manchanda, Puneet |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 4, p. 748-759
|
| Subject: | difference-in-differences | news aggregators | news publishers | social media | user engagement | user-generated content | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination | Web 2.0-Technologien | Web 2.0 technologies | Elektronische Publikation | Electronic publishing | Internetnutzung | Internet usage | Ankündigungseffekt | Announcement effect | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2024.0993 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015442947