Frontiers: how much influencer marketing is undisclosed? : evidence from Twitter
Daniel Ershov, Yanting He, Stephan Seiler
| Alternative title: | How much influencer marketing is undisclosed? |
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| Year of publication: |
2025
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| Authors: | Ershov, Daniel ; He, Yanting ; Seiler, Stephan |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 3, p. 505-515
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| Subject: | social media | consumer protection | influencer marketing | advertising disclosure | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Verbraucherschutz | Consumer protection | Werbung | Advertising | Marketing | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2024.0838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015442227