Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Sebastian Gabel, Dominik Molitor, Martin Spann
| Alternative title: | The effect of an ad ban on retailer sales |
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| Year of publication: |
2024
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| Authors: | Gabel, Sebastian ; Molitor, Dominik ; Spann, Martin |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 4, p. 723-733
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| Subject: | advertising ban | advertising effectiveness | natural experiment | retailing | sustainability | Einzelhandel | Retail trade | Werbebeschränkung | Advertising regulation | Experiment | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636294