Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen, Maura L. Scott
| Year of publication: |
2020
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| Authors: | Grewal, Dhruv ; Kroschke, Mirja ; Mende, Martin ; Roggeveen, Anne L. ; Scott, Maura L. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 9-25
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| Subject: | Customer experience | Human enhancement technologies | Organizational frontlines | Services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299803