Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment
Year of publication: |
2019
|
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Authors: | Schons, Laura Marie ; Lengler-Graiff, Lars ; Scheidler, Sabrina ; Wieseke, Jan |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 157.2019, 2, p. 359-373
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Subject: | Corporate social responsibility (CSR) | CSR communication | In-store communication | Point-of-sale communication | Boundary-spanning agents | Frontline employees | CSR ambassadors | CSR-related training of employees | Managers’ personal support | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Kommunikation | Communication |
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