Fully leveraging AI in B2B sales : exploring sales managers’ capabilities and organizational knowledge processes
Pia Hautamäki, Minna Heikinheimo
| Year of publication: |
2025
|
|---|---|
| Authors: | Hautamäki, Pia ; Heikinheimo, Minna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 194.2025, Art.-No. 115396, p. 1-15
|
| Subject: | AI | Artificial intelligence | B2B | Knowledge process | Management behaviors | Managerial capabilities | Sales manager | Wissensmanagement | Knowledge management | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Künstliche Intelligenz | Lernende Organisation | Learning organization | Verkaufspersonal | Salespeople | Prozessmanagement | Business process management | Vertrieb | Physical distribution | Dynamische Kompetenzen | Dynamic capabilities | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432141