Functional characteristics of banking websites and customer loyalty : the mediating role of online trust
Sarra Berraies; Rached Chtioui; Karim Ben Yahia
| Year of publication: |
2015
|
|---|---|
| Authors: | Berraies, Sarra ; Chtioui, Rached ; Yahia, Karim Ben |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 3, p. 911-923
|
| Subject: | Website's Characteristics | Online Trust | Loyalty | Website | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Electronic Banking | Electronic banking | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304803