Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions : an empirical examination in two product categories
Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier, Damien Renard, Alexander Brem
| Year of publication: |
2024
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|---|---|
| Authors: | Zhao, Zhenzhen ; Haikel-Elsabeh, Marie ; Baudier, Patricia ; Renard, Damien ; Brem, Alexander |
| Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 95.2024, 1/2, p. 226-252
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| Subject: | consumer innovativeness | early adoption | internet of things | IoT | MCI | motivated consumer innovativeness | product adoption | satisfaction | smart home | smart objects | smart watch | wearable | WOM | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Internet der Dinge | Internet of things | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption | Innovation | Innovationsdiffusion | Innovation diffusion | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTM.2024.137028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063803