Functional, multifunctional, and cross-functional : considerations for marketing management
Year of publication: |
2009
|
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Authors: | Kahn, Kenneth B. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 1, p. 75-84
|
Subject: | Marketing | Marketingmanagement | Marketing management | Landwirtschaft | Agriculture | USA | United States | Theorie | Theory |
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