Functional regression : a new model for predicting market penetration of new products
Ashish Sood; Gareth M. James; Gerard J. Tellis
| Year of publication: |
2009
|
|---|---|
| Authors: | Sood, Ashish ; James, Gareth M. ; Tellis, Gerard J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 36-51
|
| Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Internationales Marketing | International marketing | Konsumgütermarketing | Consumer goods marketing | Prognoseverfahren | Forecasting model | Regressionsanalyse | Regression analysis | Welt | World |
| Extent: | Kt., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858485