The fundamentals of creative advertising : [a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills]
Ken Burtenshaw, Nik Mahon and Caroline Barfoot
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Burtenshaw, Ken (contributor) ; Mahon, Nik (contributor) ; Barfoot, Caroline (contributor) |
| Publisher: |
Lausanne : AVA Acad. |
| Subject: | Werbegraphik | Strategie | Zukunft | Advertising | Advertising campaigns | Commercial art |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 176 S. : überw. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 2-940373-18-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004008980