FUNDAMENTALS OF MODERN MARKETING / EDWARD W. CUNDIFF ; RICHARD R. STILL ; NORMAN A. P. GOVONI
| Alternative title: | FUNDAMENTALS OF MODERN MARKETING |
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| Year of publication: |
1980 ; 3. ED.
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| Authors: | Cundiff, Edward W. ; Still, Richard R. ; Govoni, Norman A. P. |
| Publisher: |
ENGLEWOOD CLIFFS, NJ : PRENTICE-HALL |
| Subject: | Marketing |
| Extent: | XIV, 462 S. ; GRAPH. DARST. |
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| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-341388-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004006543