Future of marketing after disruptions and uncertainties : physical, digital, or phygital?
Vinaytosh Mishra, Sudhir Rana
| Year of publication: |
2023
|
|---|---|
| Authors: | Mishra, Vinaytosh ; Rana, Sudhir |
| Published in: |
Contemporary Trends in Marketing : Problems, Processes and Prospects. - Cham : Springer Nature Switzerland, ISBN 978-3-031-36589-8. - 2023, p. 31-40
|
| Subject: | Consumer Decision Journey | Disruptions | Marketing | pCDJ | Phygital | Uncertainties | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-36589-8_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338916