Fuzzy classification of online customers
Nicolas Werro
| Year of publication: |
2015
|
|---|---|
| Authors: | Werro, Nicolas |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kunden | Customers | Klassifikation | Classification | Fuzzy-Set-Theorie | Fuzzy sets | Wirtschaftswissenschaften | Vermarktung | Electronic Commerce | Kundendienst | Kundenstruktur |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 182 S. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-319-15969-0 ; 3-319-15969-0 ; 978-3-319-15970-6 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296387