Fuzzy clustering : an analysis of service quality in the mobile phone industry
Mashhour H. Baeshen (Cardiff University, UK), Malcolm J. Beynon (Cardiff University, UK), Kate L. Daunt (Cardiff University, UK)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Baeshen, Mashhour H. ; Beynon, Malcolm ; Daunt, Kate L. |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 40-61
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| Subject: | Dienstleistungsqualität | Service quality | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576407