Fuzzy target groups in analytic customer relationship management
Michael Kaufmann; Cédric Graf
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaufmann, Michael ; Graf, Cédric |
| Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 168-192
|
| Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Qualitative Methode | Qualitative method | Fuzzy-Set-Theorie | Fuzzy sets |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703878