Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Polyxeni (Jenny) Palla and Yorgos Zotos
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Palla, Polyxeni Jenny ; Zotos, Yorgos |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 65-78
|
| Subject: | Online-Marketing | Internet marketing | Website | Benutzerschnittstelle | User interface | Markenimage | Brand image | Kundenbindung | Customer retention | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539971