Gaining competitive advantage with service-dominant logic
Year of publication: |
2012
|
---|---|
Authors: | Lusch, Robert F. ; Vargo, Stephen L. |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 109-124
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Service-dominant logic | Wettbewerbsvorteil | Competitive advantage |
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