Gaining customer loyalty in the e-tailing marketplace : the role of e-service quality, e-satisfaction and e-trust
Apostolos N. Giovanis; Pinelopi Athanasopoulou
| Year of publication: |
2014
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|---|---|
| Authors: | Giovanis, Apostolos N. ; Athanasopoulou, Pinelopi |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 3, p. 288-304
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| Subject: | e-service quality | e-satisfaction | e-trust | e-loyalty | e-tailing services | online marketing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490496