Gaining insight into cognitive structure using GALILEO method : where is your web site in the customers' cognitive space?
Junghoon Moon; Cheul Rhee; Hyunjeong Kang; G. Lawrence Sanders
| Year of publication: |
2010
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|---|---|
| Authors: | Moon, Junghoon ; Rhee, Cheul ; Kang, Hyunjeong ; Sanders, G. L. |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 8.2010, 1, p. 26-40
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Website | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Buchhandel | Book trade | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953081