Gambled price discounts : a remedy to the negative side effects of regular price discounts
Sascha Alavi, Torsten Bornemann, & Jan Wieseke
| Year of publication: |
2015
|
|---|---|
| Authors: | Alavi, Sascha ; Bornemann, Torsten ; Wieseke, Jan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 2, p. 62-78
|
| Subject: | uncertainty | reference price | gambled price discounts | price promotion | marketing innovation | Rabatt | Rebate | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Preis | Price | Theorie | Theory | Preiswettbewerb | Price competition | Börsenkurs | Share price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010507907