Game-based learning through the use of artwork images : influence on the perception of a product
Alejandro Galindo-Durán, Juan Uribe-Toril, and José Luis Ruiz-Real
| Year of publication: |
2025
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|---|---|
| Authors: | Galindo-Durán, Alejandro ; Uribe-Toril, Juan ; Ruiz-Real, José Luis |
| Published in: |
Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-70488-8. - 2025, p. 75-97
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| Subject: | Active methodologies | Advertising | Art infusion | Consumers perception | Education | Game-based learning | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-70488-8_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117939