Game theoretic analysis for advertising models in dual-channel supply chains
Ningning Wang, Ting Zhang, Xiaojun Fan and Xiaoxuan Zhu
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Ningning ; Zhang, Ting ; Fan, Xiaojun ; Zhu, Xiaoxuan |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 1, p. 256-270
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| Subject: | cost sharing | dual-channel | game theory | joint advertising | Sharing economy | supply chain management | Lieferkette | Supply chain | Spieltheorie | Game theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1540894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193956