Gamification and customer experience in online retail : a qualitative study focusing on ethical perspective
Sheetal, Rimjim Tyagi, Gursimranjit Singh
| Year of publication: |
2023
|
|---|---|
| Authors: | Sheetal ; Tyagi, Rimjim ; Gursimranjit Singh |
| Subject: | Covid-19 | Customer engagement | Ethics | Gamification | Marketing | Motivation | Retail | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Coronavirus | Ethik | Computerspiel | Video game | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13520-022-00162-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327397