Gamification design for mobile marketing effectiveness
Charles Hofacker; Ko de Ruyter; Nicholas H. Lurie; Puneet Manchanda; Jeff Donaldson
| Year of publication: |
2015 ; April 2015 [revision]
|
|---|---|
| Authors: | Hofacker, Charles ; Ruyter, Ko de ; Lurie, Nicholas H. ; Manchanda, Puneet ; Donaldson, Jeff |
| Publisher: |
Ann Arbor, Mich. : Ross School of Business |
| Subject: | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Mobile Anwendung | Mobile application | Computerspiel | Video game |
| Extent: | Online-Ressource (25 S.) |
|---|---|
| Series: | Ross School of Business working paper series. - Ann Arbor, Mich., ZDB-ID 2447041-7. - Vol. 1274 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: PDF-Reader |
| Other identifiers: | hdl:2027.42/111727 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284732