Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Tyreal Yizhou Qian, Robbie Matz, Lei Luo, Chenglong Xu
| Year of publication: |
2022
|
|---|---|
| Authors: | Qian, Tyreal Yizhou ; Matz, Robbie ; Luo, Lei ; Xu, Chenglong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 482-494
|
| Subject: | Engagement | Esports | Gamification | Gender | Social media | Value | Social Web | Social web | Computerspiel | Video game | Geschlecht | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197922