Gamification impact on customer relationship development in virtual environment
Year of publication: |
2015
|
---|---|
Authors: | Gatautis, Rimantas ; Medziausiene, Audrone |
Published in: |
Strategic customer relationship management in the age of social media. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8586-4. - 2015, p. 108-128
|
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Spiel | Games |
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