Gamification impact on customer relationship development in virtual environment
Rimantas Gatautis; Audrone Medziausiene
| Year of publication: |
2015
|
|---|---|
| Authors: | Gatautis, Rimantas ; Medziausiene, Audrone |
| Published in: |
Strategic customer relationship management in the age of social media. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8586-4. - 2015, p. 108-128
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Spiel | Games |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399199