Gamification in financial service apps to enhance customer experience and engagement
Ali Raza, Sana Rehmat, Muhammad Ishtiaq Ishaq, Narjes Haj-Salem, Qurat-ul-ain Talpur
| Year of publication: |
2024
|
|---|---|
| Authors: | Raza, Ali ; Rehmat, Sana ; Ishaq, Muhammad Ishtiaq ; Haj-Salem, Narjes ; Talpur, Qurat-ul-ain |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1653-1670
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| Subject: | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633732