Gamification of mobile money payment for generating customer value in emerging economies : the social impact theory perspective
Michael D. Dzandu, Charles Hanu, Hayford Amegbe
| Year of publication: |
2022
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|---|---|
| Authors: | Dzandu, Michael D. ; Hanu, Charles ; Amegbe, Hayford |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 185.2022, p. 1-14
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| Subject: | Customer value | FinTech | Gamification | Marketing outcomes | Mobile app | Mobile money payment | Social impact | Kundenwert | Elektronisches Zahlungsmittel | Electronic payment | Schwellenländer | Emerging economies | Mobile Anwendung | Mobile application | Finanztechnologie | Financial technology | Finanzdienstleistung | Financial services | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233652