Gamified information presentation and consumer adoption of product innovations
Year of publication: |
March 2017
|
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Authors: | Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 8-24
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Subject: | consumer adoption of product innovations | information presentation | games | curiosity | relative advantage | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development |
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