A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Ioannis Christodoulou and Paul A. Langley
| Year of publication: |
2020
|
|---|---|
| Authors: | Christodoulou, Ioannis ; Langley, Paul A. |
| Subject: | blue ocean droplets | Blue ocean strategy | business model innovation | product innovation | strategic marketing | strategy | value innovation | Innovation | Geschäftsmodell | Business model | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Produktentwicklung | New product development | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1597916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313936