Gauging the Retail Format Choice Parameters for Food & Grocery Segment in the City of Ahmedabad

Indian retail market is booming in India. Various factors are responsible for retail boom in the country. With the rising cost of operation and cross shopping behavior of customers in all the consumer product segments, identifying the correct retail mix has gained importance. The paper examines and concludes the mall capital of India and selected demographic factor analysis. The study is based on primary data and it has been analyzed through ANOVA & factor analysis