Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Yung Kyun Choi; Jang-Sun Hwang; Sally J. McMillan
| Year of publication: |
2008
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|---|---|
| Authors: | Choi, Yung Kyun ; Hwang, Jang-sun ; McMillan, Sally J. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 8, p. 756-768
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| Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003757436