Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Gargi Bhaduri (The Shannon Rodgers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, Ohio), Jung Ha-Brookshire (Department of Textile and Apparel Management, University of Missouri Columbia, Missouri, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bhaduri, Gargi ; Ha-Brookshire, Jung E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 504-517
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| Subject: | Gender | Sustainability | Fashion marketing | Supply chain management | Information processing | Brand schema | Fair labor | Information transparency | Made in USA | Sustainable marketing | Lieferkette | Supply chain | Geschlecht | USA | United States | Bekleidungsindustrie | Clothing industry | Corporate Social Responsibility | Corporate social responsibility | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Markenartikel | Brand | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2014-0683 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443034