Gender differences in mall shopping : a study of shopping behaviour of an emerging nation

M. Sadiq Sohail

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators.

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Year of publication:	2015
Authors:	Sohail, M. Sadiq
Published in:	Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2015, 1, p. 36-46
Subject:	gender differences \| mall shopping \| shopping behaviour \| Saudi Arabia \| Konsumentenverhalten \| Consumer behaviour \| Einkaufszentrum \| Shopping center \| Saudi-Arabien \| Geschlecht \| Gender \| Einzelhandel \| Retail trade \| Einkaufsverhalten \| Shopping behaviour \| Online-Handel \| Online retailing \| Geschlechterforschung \| Gender studies

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.7172/2449-6634.jmcbem.2015.1.3 [DOI] hdl:10419/311470 [Handle]
Classification:	M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other ; M00 - Business Administration and Business Economics; Marketing; Accounting. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012116415