Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
Year of publication: |
2025
|
---|---|
Authors: | Cho, Heetae ; Chiu, Weisheng ; Kang, Hyoung-Kil ; Lee, Hyun-Woo |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 26.2025, 1, p. 1-21
|
Subject: | Conspicuous consumption | Gender difference | Impulse buying | Nostalgia | Sport product | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Nachfrageinterdependenz | Interdependent preferences | Emotion |
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