Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002

Internet advertising: A selectivity model approach to analyzing gender differences in information processing.

Wolin, Lori D.,

TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Gender Issues in Advertising -- An Oversight Synthesis of Research: 1970-2002 - A comprehensive oversight synthesis of three decades of gender-related advertising research is undertaken. Findings indicate advertisements are generally moving toward a slightly less stereotypical stance.

Wolin, Lori D., (2003)

A Multivariate Analysis of Web Usage - This study investigates the relationship between Web usage and motivations, as well as demographic characteristics, of the Web user. The study reveals various reasons, in addition to the traditional information-seeking reason, for surfing the Internet

Korgaonkar, Pradeep K., (1999)