General Motors optimizes vehicle content for customer value and profitability
Peiling Wu-Smith, Philip T. Keenan, Jonathan H. Owen, Andrew Norton, Kelly Kamm, Kathryn M. Schumacher, Peter Fenyes, Don Kiggins, Philip W. Konkel, William Rosen, Kurt Schmitter, Sharon Sheremet, Laura Yochim
| Year of publication: |
2023
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|---|---|
| Authors: | Wu-Smith, Peiling ; Keenan, Philip T. ; Owen, Jonathan H. ; Norton, Andrew ; Kamm, Kelly ; Schumacher, Kathryn M. ; Fenyes, Peter ; Kiggins, Don ; Konkel, Philip W. ; Rosen, William ; Schmitter, Kurt ; Sheremet, Sharon ; Yochim, Laura |
| Published in: |
INFORMS journal on applied analytics. - Catonsville, Md. : INFORMS, ISSN 2644-0873, ZDB-ID 2962133-1. - Vol. 53.2023, 1, p. 59-69
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| Subject: | conjoint analysis | Edelman Award | mixed logit model | multiobjective nonlinear optimization | Conjoint-Analyse | Conjoint analysis | Logit-Modell | Logit model | Theorie | Theory | Kundenwert | Customer value | Kfz-Industrie | Automotive industry | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Mathematische Optimierung | Mathematical programming |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2022.1144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294008